KATHERINE WEBER

Grew the Canadian Enterprise CRM database by over 17%, from 3.4 million to 4 million, within a 4-month period by managing all Lead Generation strategies for Unilever Canada, ensuring compliance with federal legislation.

Optimized a $2M digital marketing budget, leveraging trend forecasting and tracking to maximize return on investments across omni-channel media.

Led end-to-end gamification email and paid media campaigns, overseeing strategy, planning, execution, and evaluation with a primary focus on customer retention.

Facilitated company-wide transition as Acting Agile/Scrum Master, leading weekly cross-functional meetings to ensure key milestones were met and identifying improvement opportunities for senior management.

Efficiently managed a diverse portfolio of 33+ clients, providing tailored digital solutions that ensured high client satisfaction and retention levels.

Led the development of professional websites for small to medium-sized businesses, leveraging expertise in web design and industry best practices to deliver visually appealing and functional online platforms.

Managed cross-functional delivery timelines across web, marketing, and training teams, tracking performance using Google Analytics, HubSpot, and Shopify.

Facilitated in-depth training sessions for clients on new website utilization, integrating best practices for SEO, SEM, content management, and CRM integration to empower effective online business management.

Proactively initiated oversight of all client feedback via HubSpot post-program completion to develop strategies for business model improvement, growth, and overall client satisfaction.

Awarded the 2019 Amethyst Award for exemplary dedication and excellence within the Ontario Public Service (OPS), recognized for consistently delivering inclusive services and exceptional collaboration.

Spearheaded the development of a modernized, user-friendly website for the OPS and affiliated agencies, demonstrating strong project management skills and a focus on stakeholder requirements.

Coordinated end-to-end design campaigns, balancing creative vision with practical considerations, and optimizing ROI through budget and analytics tracking.

Presented comprehensive updates and training sessions on website advancements to senior management and staff, effectively communicating value proposition and empowering efficient platform utilization.

Led efforts to optimize user experience and digital presence, leveraging strategic insights and data-driven methods.

Developed and executed a comprehensive array of marketing strategies, including SEO, targeted paid social media campaigns, and impactful face-to-face interactions, contributing to $50,000 in revenue generation for student publications.

Led user research, concept design, and layout to produce the acclaimed 2018/19 yearbook, demonstrating keen attention to detail and creative vision.

Managed a team of 20+ student contributors, scheduled weekly deadlines, and ensured brand voice consistency across platforms.

Led the conception and execution of marketing campaigns across paid social, email, and app-based channels, consistently achieving and surpassing key performance indicators (KPIs) to drive brand awareness and engagement.

Contributed to developing design components for The Beer Store app's new delivery service, actively participating in user testing to ensure a seamless user experience and enhanced functionality.

Constructed and tested iOS and Android applications, emphasizing empathetic design principles to create user-centric solutions that prioritized usability and overall user satisfaction.